How to get to an inflection point needs to be a part of everyone’s plan. And most strategies should include what you are going to do with the ecosystem. This involves knowing where you are in market development, understanding the ecosystem and knowing who you can “play” with in the ecosystem.
Thinking about who makes sense for a go-to-market long term for you should be something you do from the beginning. This plays into your tactical and strategic decisions from day-one.
Finding the partner isn’t something you do in 30-days.
I offer my framework for finding the right solution to this crucial component in this video.
